Online Presence Audit
- Online Presence
Potential parents check out your online presence to know more about your school. The content that you post online allows you to manage the public perception of your school.
The website of your school, blog, social media pages, youtube videos along with any webinars constitute your online presence. Potential parents check out your online footprint to know more about your school. The content that you post online allows you to manage the public perception of your school.
Is your Online Presence optimized to convert visitors into customers? Consider the following:
Are you clear about your target audience?
Does your content resonate with your audience?
Do you know the key message that your online presence conveys?
Are your social media pages designed to drive traffic to your web site?
Do your landing pages have Call-To-Actions in key places?
Is your website search engine and social media optimized?
Do you have a blog that gets updated regularly?
Do you guide potential parents through their buyers journey?
Does your website track how users engage with it?
If you answered no to any of these questions, you might benefit from an Audit of your Online Presence. An Audit will tell you if you are effectively marketing your school to your online audience. This report highlights areas of improvement along with specific suggestions on what you can do to market yourself more effectively and to convert visitors into paying lead.